It smells great, and doesn’t feel drying. It doesn’t lather very well, probably because of the lack of sulphites. That’s ok by me. I normally shampoo about once, maybe twice a week, but I could use this one more frequently without worsening my frizz. My hair was perhaps a tad less frizzier than usual, but nothing dramatic.
When we ran out of baby shampoo for my 1 year old, we used this one instead, with no ill effects.